The National Association of Realtors® has recently launched a new top-level domain, .realestate. The new domain extension became available September 18th for members of NAR, with a November 27th release to the general public.
Please visit for instructions on how to register your domain.
The .realestate web addresses will be free of restrictions from NAR affiliation and will allow real estate entities and professionals to creatively market properties, geographic areas served, or their brands and specialties. The domain leverages real estate as a descriptive and internationally known term.
4 Tips in choosing and registering your domain:
1. Use the name of your town – Having Rockville.realestate or beverlyhills.realestate go directly to your personal site is the win for a real estate professionals trying to carve out a special niche in a particular market segment.
2. Avoid Numbers and Symbols – Numbers and symbols are confusing and remembering to type a 1 or ONE is something that can make it more confusing for potential prospects to access your site.
3. Something Easy to Spell – The easier to spell the better. If having a choice between Montgomery.realestate or ranchcucamunga.realestate go with the name easier to spell. Usually, you can reference a known area with multiple names. Choosing the easier to spell and more commonly used word that will give you the same effect but more access.
4. Memorable – Thinking of something memorable that is specific to your area or shows you truly understand that market is something that will help sperate you. If you were selling homes in San Francisco, you could have SanFransico.realestate or Frisco.realestate if you were trying to appeal to the local crowd. If you want to specialize in a particular area or serve a specific market using that as the lead.