Wednesday, 12 August, 2020

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The Continuum on South Beach Transforms Its Design and Identity


Image courtesy of ArquitectonicaGEO

One of the country’s most iconic beachfront residences, the Continuum on South Beach, has unveiled a new brand identity for the property and its grounds, bringing a contemporary and aesthetic transformation to the heart of the South of Fifth historic district in Miami Beach. The new design and redevelopment will be the first venture of its kind by the acclaimed market leader in almost twenty years.

The Continuum has called upon Miami-based ArquitectonicaGEO, one of the nation’s leading architectural innovators, to design and redevelop the exterior grounds of the property, as part of an unprecedented transformation and beautification of the residences that will also bring new life and vitality to the surrounding South of Fifth neighborhood. To reinforce and complement the new visual identity, the Continuum On South Beach brand has also received a permanent transformation, whereby the property and its corporate entity is now known as “Continuum.” The outdoor renovation is now underway, and is expected to be finalized over the forthcoming Fall/Winter season.

Image courtesy of ArquitectonicaGEO

Iconic oceanfront residences embarks on a new exterior design concept to redefine contemporary luxury living

“We are very excited to embark on our new and improved identity,” says Rishi Idnani, Managing Director of the Continuum. “For almost two decades, Continuum On South Beach has become established as the crown jewel in South of Fifth. The brand has grown to become recognized on an international scale, well beyond Miami Beach. We therefore thought it necessary to reflect this growth and reputation in our logo and corporate identity that has been very well received. We are pleased to be working with one of today’s leading architects, Arquitectonica, for the outdoor renovation and transformation of our grounds that will ultimately mark a new beginning for the entire aesthetic of the Continuum and the surrounding neighborhood.”

“We are very excited to embark on our new and improved identity,” – Rishi Idnani, Managing Director of the Continuum.

The design ethos and architectural theme adopted by ArquitectonicaGEO for the exterior renovation of the Continuum is entitled “Infinite Wellbeing” in-line with the resort-style philosophy of the property. The brief was to transform and embellish the outdoor space at the Continuum so residents and visitors utilize it to its maximum potential over time. ArquitectonicaGEO is implementing an overall exterior transformation starting from the driveway into the Continuum, leading from the main road, as well as in and around the “Lower Rotunda,” the entranceway, gatehouse area, and “Upper Rotunda” where cars and pedestrians enter both towers.

Keith Marks (L) and Rishi Idnani. Image courtesy of Carlos Hildago

Landscape designers, led by the Arquitectonica team, are adding a large embellishment of color throughout each vicinity, with a hand-picked selection of matching flowers, shrubs, foliage and vegetation. Tree species currently being selected for the project include the Autograph Tree, Pigeon Plum, Green Buttonwood and Gumbo Limbo. The intention is to also relocate a good number of healthy trees on site, such as Date Palms, Florida Thatch Palms and Brazilian Beautyleaf, among others.  The existing water fountain fixture in the Lower Rotunda will be replaced with a “Specimen Tree” to establish a more interesting and statuesque aesthetic during the arrival experience.  The largest transformation will be within the Upper Rotunda, where a large older water fountain currently sits.  This will be replaced with a smaller, more tranquil water fixture, together with green foliage and plants that will encourage pedestrians to sit around.  Multiple pathways will also be formed through the center of the rotunda, creating a walkway that does not interfere with arriving vehicles or valet.

Image courtesy of ArquitectonicaGEO

“For more than 18 years, the Continuum has enjoyed widespread recognition as one of the nation’s market leaders in elite luxury living,” says Keith Marks, Board President and Chairman for the Continuum’s Master Association.  “To strengthen our position as pioneering among residents looking for the preeminent lifestyle offered, we thought it necessary to open a new chapter for the identity and aura of the property, that will ultimately enhance our unique appeal in contemporary design and serenity.”

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