When the riverfront mansion at 95-99 McConnell Street in Bulimba sold under the hammer for a record price, my phone exploded with messages on WhatsApp and other social media.
Rival real estate agents from across Brisbane were quick to congratulate Place Bulimba agent Sarah Hackett on achieving a new residential auction price.
And it was a doozy.
Here, the property pocket rocket answers some fast questions about how the sales campaign unfolded, leading to the jawdropping $8.4 million achieved under the hammer.
The price eclipsed the previous residential auction record of $7.75 million, which was paid for 39 Griffith Street in New Farm earlier this year.
ADDRESS: 95-99 McConnell Street, Bulimba
THE STATS: 5 bed, 4 bath, 2 car, pool, 1473sq m
TIME ON MARKET: 27 days including four weekend viewings and the auction
THE CAMPAIGN: We left no stone unturned and the owners were very open to any suggestions for improvement — the floorboards were polished, it had fresh paint, and the landscaping and styling was freshened up. From there we launched a coming-soon campaign to social media and my prestige database, closely followed by advertising on REA and a double-page spread campaign in The Courier-Mail
MARKET RESPONSE: 8560 views online, 49 groups through, two groups inspected over four times, three registered bidders at auction
SALES METHOD: Auction, September 18
THE RESULT: Sold under the hammer for $8.4 million, setting a residential auction record for Brisbane.
WHY WAS IT POPULAR: The house has an amazing feel as soon as you enter. The flow was impressive with oversized living areas, a quality commercial kitchen and it spills out onto the 1473sq m of landscaped gardens with north-facing riverfront views. The vacant 539sq m block also created options for a tennis court and provided a second jetty.