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  • Did You Know Most First-Time Buyers Qualify for Down Payment Assistance?

    Over 80% of first-time homebuyers qualify for some type of down payment assistance, but shockingly, only about 13% actually use it. The biggest reason? Lack of access to information.

    In this video, we’re talking about a powerful (and free) resource from Freddie Mac — their Down Payment Assistance (DPA) Tool. It’s a national database that helps buyers find down payment assistance programs in their local area.

    If you’re thinking about buying a home, this tool is a great starting point to see what help may be available to you.

    Watch, learn, and take the first step toward homeownership.
     Have questions? Drop them in the comments or reach out directly.

    #FirstTimeHomeBuyer #DownPaymentAssistance #BrianCoester #RealEstateConnection

  • Spring Market Shake-Up: Higher Rates, Faster Decisions, and the Smart Moves Buyers and Sellers Can Make Now

    Spring Market Shake-Up: Higher Rates, Faster Decisions, and the Smart Moves Buyers and Sellers Can Make Now

    Spring usually brings a predictable rhythm to housing: more listings, more showings, and a steady rise in competition. This year feels different. Rates are higher than many shoppers expected, inventory is uneven by neighborhood, and the “right” homes are still moving quickly—while the rest sit. Here’s what I’m watching and how to adjust your strategy. What’s Driving the Spring Reset The market isn’t moving in one direction. It’s splitting into two tracks: well-priced, well-presented homes with strong fundamentals are attracting offers, while homes that miss on price, condition, or location are seeing longer days on market. Higher borrowing costs are amplifying that divide by shrinking affordability and making buyers more selective. Rates Are Changing Buyer Behavior When rates rise, the monthly payment becomes the headline. Buyers are still active, but they’re underwriting the purchase more like an investor: comparing payment scenarios, weighing future refinance potential, and negotiating harder when a home needs work. The New Competition: Price, Presentation, and Terms In many areas, the “spring surge” is showing up as bursts of activity around the best listings rather than a broad wave lifting everything. That means sellers can’t rely on seasonality alone. Buyers, meanwhile, need to be ready to move quickly when the right opportunity appears—because the best homes still don’t last. Practical Moves for Buyers
    • Shop the payment, not just the price. Run a few rate scenarios and decide your comfort zone before you tour seriously.
    • Get fully underwritten if possible. A stronger pre-approval can matter as much as a higher offer.
    • Move fast on “A” homes. If a home checks the big boxes (location, layout, condition, price), assume others see it too.
    • Negotiate on “B” homes. Longer days on market can create room for credits, repairs, or a price adjustment.
    • Keep an eye on refinance optionality. Don’t buy on a promise of lower rates—but understand how a future refi could change the math.
    Practical Moves for Sellers
    • Price for today’s payment reality. The buyer pool is more payment-sensitive, so pricing needs to be sharper.
    • Win the first 7–10 days. The strongest traffic is early—presentation, photos, and launch timing matter more than ever.
    • Fix the obvious friction. Small repairs, fresh paint, and clean staging can separate you from the listings that linger.
    • Be strategic with concessions. Credits (or rate buydowns where available) can be more compelling than a small price cut.
    • Watch the comps weekly. In a shifting spring market, last month’s data can already be stale.
    Bottom Line This spring isn’t a crash story—it’s a strategy story. The market is rewarding clarity: buyers who know their numbers and act decisively, and sellers who price and present with precision. For more quick market notes and behind-the-scenes updates, follow Brian Coester on Instagram: @briancoester.
  • Is the Housing Market Crashing or Stabilizing? What the Latest Signals Say

    Is the Housing Market Crashing or Stabilizing? What the Latest Signals Say

    Is the Housing Market Crashing or Stabilizing? What the Latest Signals Say By Brian Coester Subhead: National headlines still talk about a “crash,” but the data looks more like a market that’s cooling, rebalancing, and becoming more price-sensitive—especially in the DMV. What’s happening After years of rapid price gains and ultra-low rates, the housing market has shifted into a slower, more selective phase. Higher mortgage rates have reduced affordability, buyers are taking more time, and sellers are learning that 2021-style pricing no longer works everywhere. That’s fueling “crash” talk—but most indicators point to stabilization rather than a broad collapse. Key data points
    • Prices: Many markets are seeing flatter year-over-year growth, with some pockets experiencing modest declines—often where inventory has risen the most.
    • Inventory: Supply is improving from the tightest levels, but it remains constrained compared with pre-pandemic norms in many areas.
    • Days on market: Homes are generally taking longer to sell, and buyers have more leverage to negotiate—especially on properties that are overpriced or need work.
    • Mortgage rates: Rate volatility is a major driver of weekly demand swings; small moves in rates can change monthly payments meaningfully.
    • Buyer behavior: Fewer bidding wars, more inspections, and more price reductions—signs of normalization rather than panic selling.
    What it means for DMV buyers and sellers In the Washington, DC region, the market often behaves differently than the national average because of job stability, government-adjacent employment, and persistent long-term demand. That said, the DMV is not immune to affordability pressure. For buyers: You may find more opportunities to negotiate—particularly on homes that have been sitting, are priced aggressively, or are competing with newer inventory. But well-located, move-in-ready homes can still attract strong interest. For sellers: Pricing strategy matters more than ever. Homes that are staged well, photographed professionally, and priced to current demand can still sell quickly. Overpricing is more likely to lead to longer market time and eventual reductions. What to watch next
    • Rate direction: Any sustained drop in rates could bring buyers back quickly and tighten inventory again.
    • Local inventory trends: Track new listings and price reductions in DC, Montgomery County, and Northern Virginia—this is where leverage shifts first.
    • Seasonality: Spring and early summer typically bring more listings; the key question is whether demand keeps pace.
    • Employment signals: The DMV’s resilience is tied to job stability; watch layoffs and hiring trends in major local sectors.

    The market isn’t acting like a crash—it’s acting like a reset. The winners are the buyers and sellers who price and negotiate based on today’s reality, not last year’s headlines.

    Get the weekly DMV market rundown Want the latest on DC, Maryland, and Northern Virginia—without the noise? Follow Brian Coester on Instagram and check back weekly for new market updates. Follow @briancoester
  • The 5 Signals I Watch Before Calling a Housing Market Shift

    The 5 Signals I Watch Before Calling a Housing Market Shift

    Markets don’t turn on a headline—they turn when a handful of measurable signals start moving in the same direction. In this post, I’m sharing the five indicators I track every week to understand where housing is headed and what it could mean for buyers, sellers, and investors.

    1) New listings vs. active inventory

    New listings tell you what sellers are doing right now. Active inventory tells you what’s accumulating (or clearing). When new listings rise but active inventory rises faster, it often signals demand isn’t absorbing supply at the same pace—pricing power can soften next. What I look for: week-over-week changes, plus how current inventory compares to the same period last year.

    2) Days on market and the “speed of sale”

    Days on market is a simple proxy for urgency. When homes start sitting longer, it usually shows up before big price changes do. The key is to separate seasonal slowdowns from a real shift in buyer behavior. What I look for: median days on market by price tier (entry-level often moves differently than luxury).

    3) Price reductions as a share of listings

    Price cuts are the market’s “truth serum.” Sellers reduce prices when the initial ask doesn’t match what buyers will pay. A rising share of listings with reductions can indicate the market is rebalancing—even if headline median prices haven’t moved much yet. What I look for: the percentage of active listings with at least one reduction and how quickly reductions appear after a home is listed.

    4) Mortgage rates and payment sensitivity

    Rates don’t just affect affordability—they affect psychology. Small moves can change the monthly payment enough to shift demand, especially in payment-sensitive segments. When rates rise quickly, buyers often pause; when rates stabilize, activity can return even if rates are still elevated. What I look for: rate direction and volatility (how fast rates are changing), not just the absolute level.

    5) Local absorption: pendings vs. actives

    National headlines can miss what’s happening in your neighborhood. I track local absorption—how many homes are going under contract relative to what’s available. This helps identify pockets where demand is still strong (or weakening) even when the broader market looks mixed. What I look for: pendings-to-actives ratio by ZIP code and property type.

    How to use these signals (without overreacting)

    • Watch trends, not single weeks. One data point is noise; four to six weeks can show direction.
    • Compare to last year. Seasonality matters—year-over-year context keeps you grounded.
    • Segment the market. Entry-level, move-up, and luxury can behave like different markets.
    • Pair data with strategy. Buyers focus on payment and selection; sellers focus on positioning and timing; investors focus on cash flow and downside risk.

    If you want one takeaway: inventory and price reductions usually tell the story first—headline prices often follow.

    I’ll be publishing regular market notes here—focused on what the data is actually saying and what it means in plain English. If there’s a specific city or metric you want covered, send it my way via the Contact page.